iCare News

Dental Arts of San Diego Now Offers “Two Flavors of Ice Cream”


iCare Financial Dental Newsletter - October 2017

Dental Arts of San Diego is a full-service dental practice that offers general dentistry and cosmetic dentistry as well. The wide range of services offered include emergency services like root canals, crowns and bridges, Lumineers, Invisalign, dental implants, periodontal treatments, bone grafting, treatments for sleep apnea and much more.

Dental Arts of San Diego has found that offering iCare Financial as an alternative payment method has dramatically raised treatment acceptance rates. They are able to retain patients who otherwise may simply not have been able to proceed with their treatments.

Dental Arts of San Diego Now Offers “Two Flavors of Ice Cream”

Dental Arts of San Diego is a full-service dental practice that offers general dentistry and cosmetic dentistry as well. The wide range of services offered include emergency services like root canals, crowns and bridges, Lumineers, Invisalign, dental implants, periodontal treatments, bone grafting, treatments for sleep apnea and much more.

The practice’s owner is Dr. Alena Nawrocki. Dr. Nawrocki received her dental degree from Minsk Medical University in 1999 and then her Doctorate of Dental Surgery from Loma Linda University in 2006. Jessica Wiegers is the Office Manager at Dental Arts of San Diego. Her favorite part of dentistry is interacting with patients and helping them overcome financial obstacles so that they can achieve their most optimal smile.

Why Choose iCare Financial?

About one year ago, Dental Arts of San Diego began offering iCare Financial as a payment option for patients. Initially, the doctor had a flyer and thought it looked interesting. She reached out to iCare Financial to see if their payment plans would be a good fit. One of the primary factors that drew Dr. Nawrocki and Jessica to this option was that they liked the fact that, unlike Care Credit, no credit check is necessary to use it.

Jessica explained, “There are various reasons people wouldn’t want to use Care Credit. Some people have bad credit, others just don’t want that mark on their credit scores. For those reasons they may avoid having their credit run. We are now allowed to reach those patients that were previously being lost. We’ve been able to recoup that revenue for the practice. “

Presenting More Choices to the Patient

Currently, Jessica is presenting two options to patients who are looking to pay for their treatments plans, namely, Care Credit and iCare Financial and. She explains to patients that the first option has a zero down policy and you can make monthly payments. On the other hand, iCare Financial has no credit check, 30% down and then monthly payments.

“Lots of time patients will immediately say my credit isn’t so good, so I’d prefer iCare Financial,” said Jessica. “Or I’m looking to buy a house right now, so I’ll go with this one. Sometimes patients just want to make a larger down payment and like the idea of putting 20% down. We present both options and give them their preference.”

In some cases, of course, patients are not approved for Care Credit. In that situation, Jessica is able to immediately reassure them that there is another option. She sees their facial expressions switch from stressed to relieved. “Patients know that you are trying to do something for them. They don’t feel that you are just leaving them high and dry with no available options,” pointed out Jessica.

The team at Dental Arts of San Diego believes that when you’re presented with two options, you’re more likely to select one of them. “If I was to tell you can have chocolate ice cream or vanilla ice cream, you’re more likely to have ice cream,” observes Jessica. “If I were to tell you that I only have vanilla ice cream for you, you’re more likely to say no.”

Improving Patient Acceptance Rates

Dental Arts of San Diego has found that offering iCare Financial as an alternative payment method has dramatically raised treatment acceptance rates. They are able to retain patients who otherwise may simply not have been able to proceed with their treatments.

Jessica explained, “Patients are now absolutely more likely to accept a treatment plan. They feel like they have options available to them. Already they are nervous because they have to have dental treatment. They are more likely to be happy when there are options available to help them. That alleviates that issue of financial stress, and they are more likely to accept.”

Many patients would have been lost without having flexible payment options. They would have had to proceed with no treatments or limited treatments. For example, using iCare Financial as a payment option might allow Dr. Nawrocki to proceed with a bridge or implant, where otherwise the patient’s financial status would have left no possibility other than an extraction. They can now treat the whole issue and not just do something immediate.

In one year, Dental Arts of San Diego has had 44 cases with iCare Financial with a gross total of over $85,000.

Jessica added, “When they are in pain, they want to get out of pain. They are afraid of experiencing pain and financial pain too. Offering iCare Financial for payments eases their fear of the financial pain.”

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